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Coconut tree advertisement

2019-2-13 14:27| 发布者: 左二爷| 查看: 112| 评论: 0|来自: 成都夜网www.cdwanshua.com

摘要: In the past two years, with its unique style of advertising packaging, bold scale of propaganda copy, exposed spokesmen, coconut and coconut juice has been on the hot search list for many times, which ...
In the past two years, with its unique style of advertising packaging, bold scale of propaganda copy, exposed spokesmen, coconut and coconut juice has been on the hot search list for many times, which has aroused a lot of controversy on the Internet at the same time.

Recently, the media burst out that coconut tree coconut juice replaced the new packaging in 2019, still continuing the previous "big breast beauty" style. Recent texts have characterized products as "breast enhancement artifacts" and have been questioned for false propaganda. According to the media "Time Video" reported on the 12th, the local industrial and commercial bureau said that the situation is true and is under investigation.

Advertising vulgar netizens call "hot eyes" advertising vulgar netizens call "hot eyes"
"Every day a cup of Coconut Tree Brand Coconut Juice, charming curve, white tender plump." Hearing this advertisement, many people have imagined. In addition to packaging, the scale of TV advertisements for coconut tree and coconut juice is also very bold. Video pictures show several plump women wearing cool and exposed coconut tree brand coconut juice holding hands, jogging and running on the beach, so that netizens shout "hot eyes". Food nutrition experts have pointed out that coconut coconut juice as a common food, but promote breast enhancement function, suspected of violations.

"With extraordinary advertising packaging, coconut and coconut juice can be regarded as a well-deserved"clean flow"in the advertising industry. Sino-Singapore Longitudinal and Weft Client Search "Coconut Tree Coconut Juice", the comments of netizens are varied:

@ Fat Meng is not far away from home: I suspect that the boss drank too much of his own copy.

@ Sknsskins: When I saw it today, I always thought it was the poster of my netizen P. Until now, I didn't know that it was really not a hoax.

@ A shrimp cake: Coconut coconut juice is really disgusting, thanks to I like it so much, it's a good-bye, never bought again, not respect for women.

"How many years old brand need to be like this!" There are many similar voices on the Internet. Many netizens are disappointed with the classic brand of Coconut Tree and are very puzzled by it. They think it is "self-destructive".

@ Tb big face strange: Coconut tree packaging, give me a very Shanzhai feeling, why such a large brand keen on vulgar publicity and low explosive packaging, clearly delicious quality pass.

@ Run bar six ways: "Good brand, why do these have not?" If not, we'll buy and drink, and add this one. What kind of advertisement cover, you have to think carefully to buy it."

@ Anthony-33: "I'm from Hainan. From childhood, the black packaging seems to have remained unchanged, and the taste is great. Every time people say that coconut juice from coconut trees is delicious, they are proud. But the advertisement really doesn't want to be mentioned.

Some netizens also said that although they like coconut coconut juice very much, enterprises need to improve advertising packaging, only to enhance public recognition is the right way.

Businesses have explained this.

Reporters have noticed that in addition to the "dirty" advertising packaging, the aesthetic of the coconut tree group of production enterprises is also a bit "mysterious". According to the on-site visiting photos uploaded by netizens, the painting style and advertising packaging of the headquarters of Coconut Tree Group can be described as "one continuous line". The large and striking fonts, the bright contrast colors...

You know that!

For the above controversial forms of advertising, people from Coconut Tree have responded to the media: "White tender plump" is our advertising message. We read from a newspaper in Hong Kong in 1997 that coconut juice helps women to be plump.  Leaders recently felt that this can be used as a point of advertising, so they quoted this as a publicity point.

Has been criticized for the vulgarity of advertising and has been criticized for the vulgarity of advertising
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According to the official website of Coconut Tree Group, the former state-owned Haikou Cannery, which was established in 1956, lost money continuously from 1981 to 1985 and was on the verge of bankruptcy. Since 1986, under the leadership of Wang Guangxing, the founder of Coconut Tree, it has carried out four advanced reforms, such as "breaking three iron" and has developed into the largest natural vegetable protein beverage manufacturer in China.

What is particularly noticeable is that Coconut Tree Group has positioned coconut juice as a "state banquet beverage", which is also one of its consistent advertising selling points.

Public reports show that Coconut Tree Group has been questioned many times for its vulgar advertising. As early as eight years ago, it was criticized for vulgar advertising.

It is reported that around 2009, the advertisements for many products of Coconut Tree Group, such as "Wife likes her husband to drink Coconut Tree Brand Pomegranate Juice", "Fear of not doing it, drink Coconut Tree Brand Pomegranate Juice", "Papaya is full and I am full", have aroused great controversy in society. Some consumers appeal that coconut tree advertisements should be included in the anti-yellow campaign, but others believe that coconut product consumers are adult males, and their slogans are justifiable.

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