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Meizu's Year: Executives Mobilize Frequently Overall Sales

2019-1-8 14:50| 发布者: 左二爷| 查看: 169| 评论: 0|来自: 四川耍耍网www.cdwanshua.com

摘要: According to Sano, a third-party Market Research firm, the cumulative sales of Meizu mobile phones from January to November 2018 were only 9.07 million, down 45% from the same period last year, rankin ...
According to Sano, a third-party Market Research firm, the cumulative sales of Meizu mobile phones from January to November 2018 were only 9.07 million, down 45% from the same period last year, ranking seventh among all mobile phone brands, with the sixth millet mobile phone selling 45.55 million in January to November.

If the year-on-year decline is calculated, 45% of Meizu Technologies ranks first, followed by Samsung Mobile, which has been performing poorly in 2018, down 29%.

Industry analysis and commentary points out that Meizu needs to solve many problems, such as chaos of its product line and lack of innovation, in the environment of saturated mobile phone market and more obvious head effect, due to poor sales and poor performance.

Times Weekly reporters contacted Meizu science and technology on related issues. Up to the time of publication, the other party has not yet responded to this.

Insiders close to Meizu mobile phone told TIME Weekly that in recent years, many departments within the company, including some senior executives, have been laying off staff, among which the system department has the largest number of departures to cope with the cold winter of Internet enterprises.

Executive turnover

On the last day of 2018, Yang Yan, Senior Vice President of Meizu Science and Technology, announced to the outside world that he had officially resigned as President of Meizu Flyme Business Department. He said that according to the company's arrangement, the Vice President would take over his job thoroughly and the General Manager, Peng Duan, would take charge of commercial business. Regarding his future, he said he would continue to contribute as much as he could in a new role, but did not disclose the specific position.

In early December 2018, there were rumors in the industry that Yang Yan would be relocated from Flyme Business Department. For a time, various rumors came out. Huang Zhang, founder of Meizu, responded publicly to the rumors in Meizu Community: "A few years ago, Yang Yan's interest was biased towards operation, Flyme has been in charge thoroughly. Yang Yan was promoted and trained by me, but it can only be adjusted according to his personal wishes and interests.

This is a positive response to the authenticity of the news. According to the description of Times Weekly by insiders close to Meizu mobile phone, the company has different opinions on the development of Meizu FLYME department. Yang Yan's future after his resignation is to start his own business.

The industry has previously circulated the latest personnel adjustment framework of Meizu Science and Technology. Under Huang Zhang, chairman and CEO of Meizu Science and Technology, a new management committee has been set up. The chairman of the committee is Qi Weimin, and its members include several senior executives such as Huang Zhang, Li Nan and Guo Wanxi.

Yang Yan, the outgoing senior vice president, did not appear on the new schematic diagram. He only explained in words that Yang Yan had been transferred to the post of Special Assistant to the CEO to assist him in his work. Among them, Yang Yanxin's rank is M4.2, which is equal to Li Nan and Yang Zheping, higher than Guo Wanxi and others.

According to the description of the above insiders, Yang Yan will concentrate more on the project of self-employment, so she will act as a "virtual job" of special assistant.

For Meizu, the turbulence of management personnel and structure is its main manifestation in 2018.

In May 2018, Meizu Blue, which has been separated for one year, merged with Meizu again. Huang Zhangren, chairman and CEO of Meizu Science and Technology, directly participated in the operation of the company; Li Nan, Meizu CSO and senior vice president, was fully responsible for the related business and team management of the sales center; Yang Zhe, Meizu CMO and senior vice president, was fully responsible for the related business and team management of the market center, and Meizu Market Center was fully responsible for the Meizu people. Brand strategy of science and technology.

Only a month later, the senior executives of Meizu were adjusted. Yang Tuo ceased to be senior vice president of Meizu CMO and marketing center and transferred to CSO. Li Nan, the former CSO, was appointed CMO and senior vice president.

Times Weekly reporters found that Yang Zhe and Li Nan, who used to love micro-blog marketing and social networking, were no longer active on social platforms after the restructuring. At present, Yang Tuo's personal authentication micro-blog information is still "Senior Vice President of Meizu Science and Technology", but since May 2018, Yang Tuo no longer publishes content related to Meizu Science and Technology, the latest information stopped on September 1, 2018.

Sales cut

In the view of the industry, Meizu Technologies aims to make successive adjustments to senior managers in 2018 mainly because of poor performance, hoping to change the situation by changing senior managers.

According to public data, the overall mobile phone shipment of Meizu in 2015 was 20 million units. After the "mobile sea strategy" in 2016, the total mobile phone shipment of Meizu declined to 20 million units by 2017.

According to the domestic market research organization Sano's ranking of smartphone sales in November 2018, Meizu mobile phones sold 470,000 units in November 2018, accounting for 1.3% of the market share, down 65% year-on-year, down 8% year-on-year.

According to the overall sales ranking of mobile phones in January-November 2018, Meizu's sales totaled 9.07 million units. Considering Meizu's sales in November, Meizu's mobile phone business in 2018 is difficult to break through 10 million units, even if it achieves 10 million units according to its extraordinary performance, compared with 20 million units in 2017, Meizu's sales also fell short.

In this case, people familiar with the situation told TIME that Meizu needs to pay for the failure of the previous strategy (PRO 7), so after the launch of the 16 series of highly concerned, the company's capital flow is tight, unable to shop in large quantities.

On August 8, 2018, Meizu Technologies released its annual flagship mobile phone: Meizu 16 and Meizu 16 Plus. Among them, Meizu 16 Standard Edition is sold directly at a very low price starting at 2698 yuan

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